School of Communication and Media
Undergraduate

Term: Spring 2026
Session: Full Term (Jan 20 - May 08)
Start Date: Tuesday, Jan 20, 2026
End Date: Friday, May 08, 2026
Availability: On Campus
Day(s): Mon.
Time: 02:00 PM to 04:50 PM

Through lectures research and studio work the student will develop an advertising campaign to meet the client's needs. The course requires students to undertake market research and then to create copy and visual concepts to solve advertising problems for products services and ideas. Emphasis will be on developing creative concepts for advertising campaigns and the presentation of ideas to clients. Research focus will be on market research goals and objectives target audience creative strategy competition media strategy and media used. 3 creditsPrerequisite: ARTM21103 Credits