School of Communication and Media
Undergraduate

Term: Fall 2026
Session: Full Term (Aug 31 - Dec 18)
Start Date: Monday, Aug 31, 2026
End Date: Friday, Dec 18, 2026
Availability: On Campus
Day(s): Mon./Wed.
Time: 04:00 PM to 05:15 PM

This course is designed to give students historical and theoretical overview of the advertising field using lecture discussion and environmental scanning of existing campaigns. It introduces students to the practice of advertising industry and provides a foundation for understanding what advertising is and how it developed to its current state what it tries to accomplish how it works and how it can affect society. This course provides the basis for further courses students take in the advertising sequence.3 Credits