School of Communication and Media
Undergraduate

Term: Spring 2026
Session: Full Term (Jan 20 - May 08)
Start Date: Tuesday, Jan 20, 2026
End Date: Friday, May 08, 2026
Availability: On Campus
Day(s): Mon./Wed./Fri.
Time: 12:00 PM to 12:50 PM

The course is designed to introduce students to scientific research methods that are commonly applied to the fields of media communication and marketing. Most decision-oriented positions in communications and media institutions require that a person has a general understanding of what research is and how it can help answer questions. This course will present a general introduction to a variety of media research methods (including interview focus group content analysis ethnography survey experiment and etc.) as well as basic analysis of both qualitative and quantitative data. The course will 1) teach students how to read understand write about communication research 2) introduce students to the use of data analysis tools and 3) encourage students to apply data analysis tools to practical professional work.