School of Communication and Media
Undergraduate

Term: Spring 2026
Session: Full Term (Jan 20 - May 08)
Start Date: Tuesday, Jan 20, 2026
End Date: Friday, May 08, 2026
Availability: On Campus
Day(s): Tues./Thurs.
Time: 11:00 AM to 12:15 PM

How do you persuade people to spend money on one product or service as opposed to another? Define the brand determine the target market identify the best medium to reach that market and then craft your message accordingly. This course is designed to give students skills which will enable them to more effectively participate in the process of developing and managing advertising and integrated marketing communications. The course will include instructor lectures guest lectures exercises class discussion and a group project.