School of Communication and Media
Undergraduate

Term: Spring 2027
Session: Full Term (Jan 19 - May 07)
Start Date: Tuesday, Jan 19, 2027
End Date: Friday, May 07, 2027
Availability: On Campus
Day(s): Tues./Thurs.
Time: 11:00 AM to 12:15 PM

As the media marketplace continues to converge and new social media tools become available Public Relations practitioners must develop an understanding of what tools exist how to reach a target public with an appropriate social media tool and how message construction changes across media venues. This course explores how the traditional media marketplace has evolved to include social media and the impact of social media on the practice of public relations.