School of Communication and Media
Undergraduate

Term: Fall 2026
Session: Full Term (Aug 31 - Dec 18)
Start Date: Monday, Aug 31, 2026
End Date: Friday, Dec 18, 2026
Availability: On Campus
Day(s): Mon./Wed./Fri.
Time: 11:00 AM to 11:50 AM

This course focuses on the theories issues strategies and tactics for creating interactive advertising and public relations messages. The course provides students with the opportunity to evaluate discuss and integrate areas critical to understanding and utilizing the various key elements associated with interactive advertising as well as the opportunity to actually design an interactive advertising campaign.Prerequisites: COMM2000 or COMM2015 and CSCM2040 or CSHR20403 Credits