Rockwell School of Business
Undergraduate

Term: Spring 2027
Session: Full Term (Jan 19 - May 07)
Start Date: Tuesday, Jan 19, 2027
End Date: Friday, May 07, 2027
Availability: On Campus
Day(s): Mon./Wed./Fri.
Time: 11:00 AM to 11:50 AM

This course is an introductory study of the marketing discipline as applied to an ever changing global commerce landscape. The marketing environment both domestic and international are examined along with the variables that act upon them. The primary focus is on the marketing mix promotional mix and the characteristics and relevant strategies that are relevant to each stage of the product-life cycle. Current issues and concepts such as international marketing market-place diversity added-value customer service and the role of total quality management are an integral part of course content and interactive learning activities.Pre-requisite: None. 3 credits