Rockwell School of Business
Undergraduate

Term: Fall 2025
Session: Full Term (Aug 25 - Dec 12)
Start Date: Monday, Aug 25, 2025
End Date: Friday, Dec 12, 2025
Availability: On Campus
Day(s): Tues./Thurs.
Time: 09:30 AM to 10:45 AM

This course emphasizes the scientific methods and techniques essential to marketing decision making. Research design primary and secondary source data designing questionnaires sampling procedures methodologies test marketing design using statistics for analysis report writing and motivation research are stressed.Prerequisites: MARK2000 (MARK3100) and STAT2110 or MGMT21003 Credits