Rockwell School of Business
Undergraduate

Term: Fall 2026
Session: Full Term (Aug 31 - Dec 18)
Start Date: Monday, Aug 31, 2026
End Date: Friday, Dec 18, 2026
Availability: On Campus
Day(s): Mon./Wed./Fri.
Time: 10:00 AM to 10:50 AM

This course emphasizes the scientific methods and techniques essential to marketing decision making. Research design primary and secondary source data designing questionnaires sampling procedures methodologies test marketing design using statistics for analysis report writing and motivation research are stressed.Prerequisites: MARK2000 (MARK3100) and STAT2110 or MGMT21003 Credits