Rockwell School of Business
Undergraduate

Term: Spring 2026
Session: Full Term (Jan 20 - May 08)
Start Date: Tuesday, Jan 20, 2026
End Date: Friday, May 08, 2026
Availability: On Campus
Day(s): Mon./Wed./Fri.
Time: 10:00 AM to 10:50 AM

This course emphasizes the scientific methods and techniques essential to marketing decision making. Research design primary and secondary source data designing questionnaires sampling procedures methodologies test marketing design using statistics for analysis report writing and motivation research are stressed.Prerequisites: MARK2000 (MARK3100) and STAT2110 or MGMT21003 Credits