Rockwell School of Business
Undergraduate

Term: Spring 2027
Session: Full Term (Jan 19 - May 07)
Start Date: Tuesday, Jan 19, 2027
End Date: Friday, May 07, 2027
Availability: On Campus
Day(s): Mon./Wed./Fri.
Time: 10:00 AM to 10:50 AM

This course emphasizes the scientific methods and techniques essential to marketing decision making. Research design primary and secondary source data designing questionnaires sampling procedures methodologies test marketing design using statistics for analysis report writing and motivation research are stressed.Prerequisites: MARK2000 (MARK3100) and STAT2110 or MGMT21003 Credits