Rockwell School of Business
Undergraduate

Term: Fall 2026
Session: Full Term (Aug 31 - Dec 18)
Start Date: Monday, Aug 31, 2026
End Date: Friday, Dec 18, 2026
Availability: On Campus
Day(s): Thurs.
Time: 06:00 PM to 08:50 PM

This course introduces the principles of professional selling. The relationship of personal selling to the promotional and marketing mix is studied. The selling process from product knowledge through behavioral skills such as: establishing customer rapport needs analysis desire building objection recognition and response closing and follow-up techniques are practiced via role-playing and script writing. Sales personality analysis and professional selling strategies are used throughout to enhance and achieve to sell effectively.Prerequisites: CSCM1030 (COSK2220) or CSHR1030 (COSK2225) PSYC1010 or PSYC1015 and SOCI1010 or SOCI1020 or SOCI10253 Credits