Rockwell School of Business
Undergraduate

Term: Summer 2026
Session: 2nd 8 Week Online (Jul 04 - Aug 28)
Start Date: Saturday, Jul 04, 2026
End Date: Friday, Aug 28, 2026
Availability: Online
Day(s):
Time: to

This course introduces the principles of professional selling. The relationship of personal selling to the promotional and marketing mix is studied. The selling process from product knowledge through behavioral skills such as: establishing customer rapport needs analysis desire building objection recognition and response closing and follow-up techniques are practiced via role-playing and script writing. Sales personality analysis and professional selling strategies are used throughout to enhance and achieve to sell effectively.Prerequisites: CSCM1030 (COSK2220) or CSHR1030 (COSK2225) PSYC1010 or PSYC1015 and SOCI1010 or SOCI1020 or SOCI10253 Credits