Rockwell School of Business
Undergraduate

Term: Fall 2026
Session: 2nd 8 Week Online (Oct 24 - Dec 18)
Start Date: Saturday, Oct 24, 2026
End Date: Friday, Dec 18, 2026
Availability: Online
Day(s):
Time: to

This course has been designed to familiarize you with the discipline of consumer behavior. The central focus of the course is to increase your understanding of the consumer decision-making process by discussing the psychological sociological and cultural factors involved with buying decisions.Prerequisites: MARK3100 MARK3700 PSYC1010 and SOCI1010