Rockwell School of Business
Undergraduate

Term: Summer 2026
Session: 1st 8 Week Online (May 12 - Jul 03)
Start Date: Tuesday, May 12, 2026
End Date: Friday, Jul 03, 2026
Availability: Online
Day(s):
Time: to

This course has been designed to familiarize you with the discipline of consumer behavior. The central focus of the course is to increase your understanding of the consumer decision-making process by discussing the psychological sociological and cultural factors involved with buying decisions.Prerequisites: MARK3100 MARK3700 PSYC1010 and SOCI1010