Rockwell School of Business
Undergraduate

Term: Fall 2025
Session: Full Term (Aug 25 - Dec 12)
Start Date: Monday, Aug 25, 2025
End Date: Friday, Dec 12, 2025
Availability: On Campus
Day(s): Tues./Thurs.
Time: 11:00 AM to 12:15 PM

This course has been designed to familiarize you with the discipline of consumer behavior. The central focus of the course is to increase your understanding of the consumer decision-making process by discussing the psychological sociological and cultural factors involved with buying decisions.Prerequisites: MARK3100 MARK3700 PSYC1010 and SOCI1010