Rockwell School of Business
Undergraduate

Term: Spring 2026
Session: Full Term (Jan 20 - May 08)
Start Date: Tuesday, Jan 20, 2026
End Date: Friday, May 08, 2026
Availability: On Campus
Day(s): Mon./Wed./Fri.
Time: 09:00 AM to 09:50 AM

This course has been designed to familiarize you with the discipline of consumer behavior. The central focus of the course is to increase your understanding of the consumer decision-making process by discussing the psychological sociological and cultural factors involved with buying decisions.Prerequisites: MARK3100 MARK3700 PSYC1010 and SOCI1010