Rockwell School of Business
Undergraduate

Term: Spring 2027
Session: Full Term (Jan 19 - May 07)
Start Date: Tuesday, Jan 19, 2027
End Date: Friday, May 07, 2027
Availability: On Campus
Day(s): Mon./Wed./Fri.
Time: 09:00 AM to 09:50 AM

This course has been designed to familiarize you with the discipline of consumer behavior. The central focus of the course is to increase your understanding of the consumer decision-making process by discussing the psychological sociological and cultural factors involved with buying decisions.Prerequisites: MARK3100 MARK3700 PSYC1010 and SOCI1010