Rockwell School of Business
Undergraduate

Term: Summer 2025
Session: 2nd 8 Week Online (Jul 03 - Aug 22)
Start Date: Thursday, Jul 03, 2025
End Date: Friday, Aug 22, 2025
Availability: Online
Day(s):
Time: to

This course emphasizes quantitative and qualitative Customer Relationship Management (CRM) business techniques as they are applied to the managerial decision-making process. All techniques are grounded in practical applications with emphasis on computer solutions. Topics specific to CRM include an introduction to the discipline as an integrated multi-function process starting with sales and marketing initiating new customer relationships through the process of converting prospects into customers. In addition emphasis is on customer-driven sales and marketing as well as service and support with the goal to increase the level of purchasing from each customer through a cross-selling process via IT-related support services profiling and data management systems.Prerequisites: MARK2000 STAT2110 or MGMT2100 and INFS1020 or INFS10253 Credits