MARK4850-A Strategic Marketing Management
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Registration begins Monday, Mar 31, 2025
Rockwell School of Business
Undergraduate
Term: Fall 2025
Session: Full Term (Aug 25 - Dec 12)
Start Date: Monday, Aug 25, 2025
End Date: Friday, Dec 12, 2025
Availability: On Campus
Day(s): Tues./Thurs.
Time: 03:30 PM to 04:45 PM
This course provides students with a basic understanding of how decisions are made for new and existing products and the effect of these decisions on the marketing plan. Areas to be examined include the product development process from creative methods of idea generation to test marketing. Market research segment identification and SWOT (strengths weaknesses opportunities and threats) analyses are learned to prepare the student for writing a strategic product management plan that includes tactics for each phase of the product life cycle. Students are frequently involved with actual new products sponsored by various private corporations. Their activities include: conducting focus groups examining new product acceptance analyzing or writing a marketing plan for that product and providing a series of recommendations to the sponsoring organization for their consideration.Prerequisites: MARK3700 and 90 credits.3 Credits