Rockwell School of Business
Graduate

Term: Fall 2026
Session: 2nd 8 Week On-ground (Oct 26 - Dec 18)
Start Date: Monday, Oct 26, 2026
End Date: Friday, Dec 18, 2026
Availability: On Campus
Day(s): Tues.
Time: 06:00 PM to 09:00 PM

This course explores how firms develop strategies to create customer value at all customer touchpoints resulting in effective customer relationship management. Discussions regarding how organizations strategically select manage and deploy digital business models for prospering in the global economy are included. Innovative solutions for new and existing business initiatives to leverage enterprise consumer and social technologies are examined. Use of systems and business process thinking to create and analyze strategies for technology-enabled organizational and industry transformation will be presented.3 Credits