Rockwell School of Business
Undergraduate

Term: Spring 2026
Session: Full Term (Jan 20 - May 08)
Start Date: Tuesday, Jan 20, 2026
End Date: Friday, May 08, 2026
Availability: On Campus
Day(s): Mon./Wed./Fri.
Time: 10:00 AM to 10:50 AM

This course provides students with the platform to develop their own startup or entrepreneurial undertaking within an existing organization. Building a new venture refers to `a risky or daring journey or undertaking? that requires the creativity courage and preparedness of the entrepreneur. Hence the entrepreneurial process requires the individual to make critical decisions around value offering deployment and organizational structure often amidst high levels of uncertainty and limited information. As decisions are rarely path dependent or pre scripted founders of entrepreneurial initiatives need a supportive and amorphous environment that enables on-going risk-taking experimentation and discovery of new insights and knowledge within real-time market and industry scenarios. As a lab participants of this course will have a weekly meetup to exchange knowledge and experiences continuously towards building mutual trust and growth in this emerging community of university-incubated venture creation. In such an environment students will continually learn from progress and failure towards refining their value creating products and business models while drawing insight and encouragement consistently from committed faculty mentors and industry experts. Students will conduct a significant amount of work beyond the walls of the classroom so as to be immersed within conditions and networks that offer relevant informational and social resources while being guided by an academically rigorous arch of cutting edge insights and scholarly revelations regarding the venture creation process.Prerequisites: MGMT 2200 Entrepreneurship and Innovation (formerly MGMT 3650). 3 credits