School of Communication and Media
Undergraduate

Term: Spring 2026
Session: 2nd 8 Week On-ground (Mar 16 - May 08)
Start Date: Monday, Mar 16, 2026
End Date: Friday, May 08, 2026
Availability: On Campus
Day(s): Tues.
Time: 06:00 PM to 08:00 PM

Students examine the contested sites of popular culture leadership in a variety of industries - professional sports technology entertainment retail and politics. They learn to analyze and critique the complex linguistic and visual images that bombard them via digital and print media from these organizations and icons. Students learn how persuasive messages are designed and targeted to specific audiences through an analysis of a variety of popular culture genres - music videos political speeches advertisements TED talks Facebook Twitter etc. Finally students acquire the knowledge and skills to distinguish disinformation doublespeak and propaganda from factual and truthful messages by analyzing discussing and creating multimodal messages.3 Credits