PRAD2800-A Creative Thinking & Strategies
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Registration begins Monday, Mar 31, 2025
School of Communication and Media
Undergraduate
Term: Fall 2025
Session: Full Term (Aug 25 - Dec 12)
Start Date: Monday, Aug 25, 2025
End Date: Friday, Dec 12, 2025
Availability: On Campus
Day(s): Mon./Wed.
Time: 04:00 PM to 05:15 PM
The course teaches students important theories techniques and strategies of creative thinking which are required for designing advertising developing media campaigns planning events and more. It gives students hands-on opportunities to draft verbal and nonverbal public messages and develop campaign projects related to media and public relations while following the creative process. In addition the course equips students with the knowledge of analyzing and assessing creative ideas in terms of their appropriateness and potential reach impact and risk.