School of Communication and Media
Undergraduate

Term: Spring 2026
Session: Full Term (Jan 20 - May 08)
Start Date: Tuesday, Jan 20, 2026
End Date: Friday, May 08, 2026
Availability: On Campus
Day(s): Tues./Thurs.
Time: 03:30 PM to 04:45 PM

Integrated Media Campaigns is the capstone course for the Public Relations & Advertising major. This is the culmination of what students have learned in their theory research writing and creative courses. The primary objective of the class is for students to showcase their knowledge and skills on how public relations and advertising messages work in sync to maximize the desired goals. Students will evaluate public relations and advertising case studies as well as execute a full integrated media campaign for a brand.Prerequisites: COMM2000 or COMM2015