School of Communication and Media
Undergraduate

Term: Fall 2026
Session: Full Term (Aug 31 - Dec 18)
Start Date: Monday, Aug 31, 2026
End Date: Friday, Dec 18, 2026
Availability: On Campus
Day(s): Tues.
Time: to

Integrated Media Campaigns is the capstone course for the Public Relations & Advertising major. This is the culmination of what students have learned in their theory research writing and creative courses. The primary objective of the class is for students to showcase their knowledge and skills on how public relations and advertising messages work in sync to maximize the desired goals. Students will evaluate public relations and advertising case studies as well as execute a full integrated media campaign for a brand.Prerequisites: COMM2000 or COMM2015