Rockwell School of Business
Undergraduate

Term: Spring 2027
Session: Full Term (Jan 19 - May 07)
Start Date: Tuesday, Jan 19, 2027
End Date: Friday, May 07, 2027
Availability: On Campus
Day(s): Mon./Wed./Fri.
Time: 10:00 AM to 10:50 AM

This course provides the student with an in-depth view of the marketing practices procedures and operations of professional college and recreational sport organizations and enterprises. The course is designed to familiarize students with the challenges of marketing sport organizations and assist them in refining marketing skills as they relate to the sport industry. Emphasis is placed on the manipulation of each element of the marketing mix as it applies to various sport settings with special focus on the promotional mix market research sponsorship and fund-raising. 3 creditsPrerequisites: MARK3100 45 credits and SPMG1011 or COMM3050 or SOCI10103 Credits