What is the DEIC? Think Symposium or Academic Conference!

The DEIC is open to all Colleges and Universities in Pennsylvania and consists of 3 rounds: the “Campus Challenge” in September, a virtual Regional Round in October, and the in-person Final Round (in Harrisburg) in November. We invite teams of four (4) students from every college and university in Pennsylvania to design and develop integrated marketing campaigns that explore solutions to real-life marketing challenges and questions. This year’s challenge will revolve around America250PA’s Commission Platforms (attached).  

Our goal is to engage the academic communities from every corner of the Commonwealth and provide opportunities for students, educators, schools, communities, and businesses to work together to create a statewide movement celebrating Pennsylvania's innovative spirit, past, present and the future. Innovation and creativity are woven into the fabric of our great Commonwealth and nation; we want to see how YOU can help us make 2026 #EPIC, as we Educate, Preserve, Innovate, and Celebrate Pennsylvania's rich history, culture, and future over these next 5 years!

We encourage students from all departments and disciplines to apply and participate in the challenge! Please feel free to forward this information to faculty members or student groups who focus on Marketing, Graphic Design, Tourism & Hospitality, History, or any other disciplines! 

To learn more about America250PA and the 2021 DEIC, please visit our website at WWW.America250PA.org.