Apply Today
Available - On Campus

The B.A. in Communication with a concentration in Advertising prepares students for careers in advertising by emphasizing the role of creativity and market awareness in all media. Students take courses in persuasion theory and mass communication and learn how to prepare strategies for target audiences through advertising campaigns, social media marketing, and media planning.

Graduates go on to careers in retail and corporate advertising, marketing, brand management, media sales and planning, event planning, and new media communications. Jobs include copywriter, art director, marketing coordinator, graphic designer, and media planner.

Contact Information

Petros G. Malakyan, Ph.D.
Department Head, Communication and Organizational Leadership

4-Year Course Plan

Freshman Year, Fall

  • JRNL 2015 Found of Journalism
  • COMM2015 Found of Adv
  • CSEN1010 Reading/Writing Strat
  • Math1050 Math Reasoning
  • SOCI1010 Principles of Sociology

Freshman Year, Spring

Sophomore Year, Fall

  • CSCM1030 Public Speaking
  • ELIT Literature Elective
  • COMM2100 Found in Strat Comm
  • HUMA1010 Humanities Art/Music
  • Open Elective- Minor

Sophomore Year, Spring

Junior Year, Fall

  • HIST or POLS science elective
  • COMM3301 Writing for ADV/PR
  • ARTM2020 Digital Imaging
  • ECON1010 Economics
  • Open Elective-Minor

Junior Year, Spring

  • COMM Elective
  • COMM3950 Research Methods
  • ARTM2219 Intro to Web Design
  • Open Elective-Minor
  • Open Elective

Senior Year, Fall

  • COMM 4060 Comm Seminar
  • COMM Elective
  • MARK 2000 Principles of Marketing
  • Open Elective-Minor
  • Open Elective

Senior Year, Spring

  • COMM4050 Interactive Adv Campaigns
  • COMM Elective
  • Open Elective-Internship
  • Open Elective-Minor
  • Open Elective

Sample Courses:

These are some of the classes for students in this academic program:

Advertising & Communications Strategies
Interactive Advertising Campaigns
Document Design
Major Credits
Communication, English, Marketing
Core Credits
Communication Skills, Economics, Humanities, History, Sciences, etc.
Elective Credits

Top Employers

top employers

School of Informatics, Humanities and Social Sciences

School of Informatics, Humanities and Social Sciences

Focus on delivering information in a way that makes an impact. Create images that capture attention, compose words that inspire, and design technology that changes how we live.

Visit School Site

We’re ready when you’re ready.
Request additional information:

Let us know and we can share some more details about our degree programs and other majors and study options at RMU.

Is it ok for RMU to send important updates and information with text messages?


Call us at:


Schedule a Visit