Communication B.A. (Advertising)

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The B.A. in Communication with a concentration in Advertising prepares students for careers in advertising by emphasizing the role of creativity and market awareness in all media. Students take courses in persuasion theory and mass communication and learn how to prepare strategies for target audiences through advertising campaigns, social media marketing, and media planning.

Graduates go on to careers in retail and corporate advertising, marketing, brand management, media sales and planning, event planning, and new media communications. Jobs include copywriter, art director, marketing coordinator, graphic designer, and media planner.

Contact Information

Petros G. Malakyan, Ph.D.
Department Head, Communication and Organizational Leadership
malakyan@rmu.edu
412-397-6302

4-Year Course Plan

Freshman Year, Fall

  • JRNL 2015 Found of Journalism
  • COMM2015 Found of Adv
  • CSEN1010 Reading/Writing Strat
  • Math1050 Math Reasoning
  • SOCI1010 Principles of Sociology

Freshman Year, Spring

  • COMM2000 Foundations in PR
  • COMM2040 Applied Storytelling
  • CSEN1020 Argument & Research
  • PSYC1010 General Psychology
  • Natural Science Elective

Sophomore Year, Fall

  • CSCM1030 Public Speaking
  • ELIT Literature Elective
  • COMM2100 Found in Strat Comm
  • HUMA1010 Humanities Art/Music
  • Open Elective- Minor

Sophomore Year, Spring

  • CSCM2040 Professional Comm
  • COMM2020 Interpersonal Comm
  • COMM3050 Adv/Comm Strategies
  • INFS1020 Intro to Decision Support
  • Open Elective-Minor

Junior Year, Fall

  • HIST or POLS science elective
  • COMM3301 Writing for ADV/PR
  • ARTM2020 Digital Imaging
  • ECON1010 Economics
  • Open Elective-Minor

Junior Year, Spring

  • COMM Elective
  • COMM3950 Research Methods
  • ARTM2219 Intro to Web Design
  • Open Elective-Minor
  • Open Elective

Senior Year, Fall

  • COMM 4060 Comm Seminar
  • COMM Elective
  • MARK 2000 Principles of Marketing
  • Open Elective-Minor
  • Open Elective

Senior Year, Spring

  • COMM4050 Interactive Adv Campaigns
  • COMM Elective
  • Open Elective-Internship
  • Open Elective-Minor
  • Open Elective

Sample Courses:

These are some of the classes for students in this academic program:

Advertising & Communications Strategies
Interactive Advertising Campaigns
Document Design
Major Credits
51
Communication, English, Marketing
Core Credits
39
Communication Skills, Economics, Humanities, History, Sciences, etc.
Elective Credits
30

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