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Expert Advice: The Psychology of Sales

… customers have different motives. For people who want to be recognized and seen as important, the goal is to show them … message — they are saying, “Please listen to my emotions.” Recognize that first, then deal with the content after. … Dean Manna is a marketing professor and director of the new Center for Sales Excellence at RMU. He is a consultant with …

Alumni Spotlight: April 2025

… ’11 M' 14, an RMU alum and one of RMU’s 2024 Luminary Award recipients. Durham was also the RMU Massey Center's first Designer-in-Residence. Now, Durham lives in … Lab for approximately 7 years, currently serving as the Director of Marketing and Digital Studios. Durham began his …