Sales

The undergraduate-level certificate in sales provides the necessary skill sets to be successful in sales and sales management positions. The program covers various aspects of sales terminology, the psychology behind sales and its impact on sales personnel, management of brands and categories of products, sales analytics, consultation and relationship building, and entrepreneurial thinking.

Designed as a stackable credential, the program can be enrolled in independently or as part of an undergraduate degree. Courses count toward graduation requirements, so students who enroll in the certificate program can graduate on time.

Center for Sales Excellence

The certificate program is the foundation of the Center for Sales Excellence, a stand alone entity in the Department of Marketing in the RMU School of Business. The mission of the Center for Sales Excellence is to prepare students to have a sales mindset as adaptive problem-solvers and relationship builders.

Contact Information

Jill A. Kurp, Ph.D
University Professor of Marketing
Department Head, Marketing
Director, Center for Sales Excellence
kurp@rmu.edu
412-397-6365

Courses

• MARK2000 PRINCIPLES OF MARKETING
• MARK3300 MANAGING AND SELLING OF BRANDS
• MARK3800 THE PSYCHOLOGY OF SALES
• MARK4350 CONSULTATIVE SALES
• MARK4800 ADV PROFESSIONAL SELLING