School of Communication and Media
Undergraduate

Term: Fall 2025
Session: Full Term (Aug 25 - Dec 12)
Start Date: Monday, Aug 25, 2025
End Date: Friday, Dec 12, 2025
Availability: On Campus
Day(s): Tues.
Time: to

How do you persuade people to spend money on one product or service as opposed to another? Define the brand determine the target market identify the best medium to reach that market and then craft your message accordingly. This course is designed to give students skills which will enable them to more effectively participate in the process of developing and managing advertising and integrated marketing communications. The course will include instructor lectures guest lectures exercises class discussion and a group project.