School of Communication and Media
Undergraduate

Term: Summer 2025
Session: 1st 8 Week Online (May 13 - Jul 02)
Start Date: Tuesday, May 13, 2025
End Date: Wednesday, Jul 02, 2025
Availability: Online
Day(s):
Time: to

Leadership is the act of getting people to want to do things. It is therefore about the ability to influence people to get them to want to do things. It requires winning people over and getting them to use their energy skills and time in pursuit of a goal. Leadership is not the exercise of raw power to achieve obedience ? that is autocracy or the act of ruling; it is the mobilization of social groups to take up a cause and see it through. Culture society and institutions are the contextual factors that affect the ability of leaders to influence others and group identities are the social factors. Students will learn how people join together with others who have some characteristic or interest together and how leaders rely on that group identity to influence people to willingly do what they want them to do from carrying out an action to imagining a different way of being and living in the world.