Business Administration B.S. (Marketing)

In today’s complex world, with the advances of omnichannel and artificial intelligence, the need for students to understand how to ensure a highly personalized customer experience is paramount. The B.S. in Business Administration with a concentration in Marketing gives students a comprehensive overview of the latest trends in marketing. The program ensures that students learn both a practical and an intellectual curriculum; our programs are designed to cater to the fast-paced marketing ecosystem. RMU belongs to the award-winning American Marketing Association (AMA) student chapter. The AMA Chapter claimed the top 25 chapter of 2026, out of 344 international AMA chapters. RMU is a full member of the University Sales Center Alliance, which sponsors the Pi Sigma Epsilon student chapter. Lastly, RMU houses two dedicated certificates, the Logistics and
Sales Certificates.

The Marketing Department at RMU sponsors many student competitions, including the American Marketing Association International Collegiate Competition, the National Collegiate Sales Competition (NCSC), the Direct Effect Competition with the United States Postal Service, and the National Collegiate Sports Sales Competition. The department also sponsors a yearly trip to Switzerland, where three students are selected to participate in a semester-long practical business project with a real client. Beyond this, we host several companies where students solve real-world business problems, integrating these courses into our curriculum. Students gain credible experience both in class and outside of the classroom, where they have
opportunities to apply classroom concepts to solve real-world business problems. We understand that our students need to meet the business world.
Graduates hold positions in sales, advertising, research, marketing consulting, public relations, communications, logistics analysis, procurement, product movement, product fulfillment, warehouse fulfillment, data analytics, and retailing. Jobs include sales professional, account
manager, market researcher, media buyer, consultant, data analyst, fulfillment specialist, continuous improvement analyst, operations specialist, logistics management specialist, and public relations account executive.

Interested students in this course of study may be eligible for the Early Law School Admission Program.

Contact Information

Samantha C. Gibson, DBA
Department Head of Marketing and Sport Management
Assistant Professor, Marketing and Logistics (Marketing)
Coordinator, Logistics Program (Rockwell School of Business)
Email: gibsons@rmu.edu
Phone: 412-397-6380
Room: Massey Hall 230

4-Year Course Plan

Freshman Year, Fall - 16 credits

• CSEN1020 Argument and Research
• MATH1010 Pre-Calculus 
• INFS1020 Fund of Information Technology
• PSYC1010 General Psychology
• ECON1020 Principles of Macroeconomics
• FYSP1000 First Year Experience

Freshman Year, Spring - 15 credits

• SOCI1010 Principles of Sociology
• HUMA1010 Humanities: Art/Music
• CSCM1030 Public Speaking and Persuasion
• MGMT2000 Management Theory and Practice
• ECON1030 Principles of Microeconomics

Sophomore Year, Fall - 15 credits

• MATH2040 Finite Mathematics and Applied Calculus 
• MARK2000 Marketing Interconnected World
• CSCM2040 Professional Communicants in Workplace
• ACCT2030 Introduction to Financial Accounting
• STAT2110 Statistics

Sophomore Year, Spring - 15 credits

• CSCM2050 Intercultural Communications
• ELIT____ Literature Elective
• MARK3700 Marketing Research
• ACCT2060 Managerial Accounting

Junior Year, Fall - 15 credits

• MARK3600 Integrated Marketing
• MARK3800 The Psychology of Selling
• MARK3150 Omnichannel Marketing Logistics
• BLAW2000 - Business Law
• BUSN2300 Creating Workplace and Personal Value
• Science Elective
• Business Administration Elective*

Junior Year, Spring - 14 credits

• MARK3900 Consumer Behavior
• FINA3000 Principles of Finance
• MARK4265 Customer Relationship Management
• Business Administration Elective*
• Non-Business Elective

Senior Year, Fall - 18 credits

• MGMT3050 International Business
• MGMT4880 Strategic Leadership in Contemporary Global Business Environment
• Business Administration Elective*
• Non-Business Elective - Internship
• HIST____ History Elective

Senior Year, Spring - 12 credits

• MGMT4850-Strategic Management
• MARK____ Marketing Elective*
• Business Administration Elective*
• Non-Business Elective - Internship

* All Business Electives must be a 3 or 4 level course