Business Administration B.S. (Marketing & Management)

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The B.S. in Business Administration with a concentration in Marketing & Management features a balanced blend of professional application with intellectual theory, building the necessary skills to respond to the changing needs of business. Faculty members bring real-world experience to the classroom, and the state-of-the-art facilities give you hands-on experience in a corporate setting. With the 4+1 integrated degree program, students can go on to earn their M.B.A. with only one additional year of study.

Graduates go on to work in commercial banking, financial, insurance, investments, sales, and consulting. Jobs include auditor, loan officer, analyst, real estate appraiser, stockbroker, lobbyist, statistician, insurance agent, product manager, and underwriter.

Interested students in this course of study may be eligible for the Early Law School Admission Program.

4-Year Course Plan

Freshman Year, Fall - 16 credits

  • CSEN1020 Argument and Research 
  • MARK2000 Marketing Interconnected World
  • INFS1020 Fund of Information Technology 
  • PSYC1010 General Psychology
  • ECON1020 Principles of Macroeconomics
  • FYSP1000 First Year Experience

Freshman Year, Spring - 18 credits

  • MATH2040 Finite Math and Applied Calculus 
  • MGMT2025 Cloud Computing for Business
  • BLAW2000 Law, Business & Society
  • CSCM1030 Public Speaking and Persuasion
  • SOCI1010 Principles of Sociology
  • ECON1030 Principles of Microeconomics

Sophomore Year, Fall - 17 credits

  • MGMT2000 Management Theory and Practice
  • STAT2110 Statistics
  • MARK3600 Integrated Marketing Communications
  • CSCM2040 Professional Commun in Workplace
  • ACCT2030 Introduction to Financial Accounting

Sophomore Year, Spring - 18 credits

  • CSCM2050 Intercultural Communications or CSEN1010 
  • Non Business Elective - Internship
  • HUMA1010 Humanities: Art/Music
  • MARK3700 Marketing Research
  • ACCT2060 Managerial Accounting

Junior Year, Fall - 15 credits

  • MGMT2300/MARK2300: Creating Workplace & Personal Value 
  • MGMT 3600 Human Resource Management
  • MARK4265 CRM & Marketing Analytics
  • Natural Science Elective
  • Business Elective (3000-4000 level)

Junior Year, Spring - 15 credits

  • MGMT3400 Organizational Behavior
  • FINA3000 Principles of Business Finance             
  • Literature Elective
  • Business Elective (3000-4000 level)
  • Non-Business Elective - Internship

Senior Year, Fall - 12 credits

  • MARK3900 Consumer Behavior
  • MGMT3050 International Business
  • Business Elective (3000-4000 level)
  • Non-Business Elective - Internship
  • History or Political Science Elective

Senior Year, Spring - 9 credits

  • MGMT4850 Strategic Management     
  • MGMT 3850 Bus,Govt/Corp Soc Responsibility
  • Business Elective (3000-4000 level)
  • Non-Business Elective - Internship
  • Non-Business Elective - Internship

Sample Courses:

These are some of the classes for students in this academic program:

Integrated Marketing Communication
Entrepreneurship & Innovation
Human Resource Management
Major Credits
Accounting, Marketing, Management
Core Credits
Communication Skills, Economics, Humanities, History, Sciences, etc.
Elective Credits

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Rockwell School of Business

Rockwell School of Business

For nearly a century, our business students have learned to excel in a demanding professional world. With corporate connections and expert faculty mentors, our heritage is your future.

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