Samantha Gibson, D.B.A.
Department Head of Marketing and Sport Management
Assistant Professor, Marketing and Logistics (Marketing)
Coordinator, Logistics Program (Rockwell School of Business)
MBA in Business Analytics
Master the Future with RMU's STEM-Designated MBA in Business Analytics
Business
The undergraduate business certificate program is aligned with market trends to enrich career opportunities and enhance professional credibility. Students learn the fundamentals of business management, accounting, and marketing, and gain a broad view of the key functions at the heart of any organization in order to make better decisions and accelerate their career growth.
The 13-credit certificate is customizable with one 3-credit business elective of the student’s choosing. It is offered in online or on-ground format.
Sales
The undergraduate-level certificate in sales provides the necessary skill sets to be successful in sales and sales management positions. The program covers various aspects of sales terminology, the psychology behind sales and its impact on sales personnel, management of brands and categories of products, sales analytics, consultation and relationship building, and entrepreneurial thinking.
Logistics
The undergraduate-level certificate in logistics provides the necessary skill sets to be successful in supply chain or logistics management positions by covering logistics terminology, finished goods flows, inventory management, supply chain analytics and performance measures, and warehousing and transportation issues from a marketing perspective.
Department of Marketing
RMU Marketing Department Faculty
Marketing is a dynamic, competitive field. Employers are especially interested in entry-level employees who are enthusiastic, have good communication skills, and are problem solvers.
The Department of Marketing prepares students for success in the exciting field of marketing. RMU sponsors an award-winning student chapter of the American Marketing Association, which is respected as the leading organization for marketing professionals.
Master of Business Administration (MBA)
Information Session
Online MBA Virtual Information Session
We invite you to learn more about the fully online MBA program at Robert Morris University with our virtual information session. Join us as our campus experts talk about the benefits of pursuing your MBA from RMU!
We will be going over program requirements, typical degree progression, and our alumni outcomes. There will also be time to ask any questions you may have about RMU or our program offerings in the Rockwell School of Business.
Business Administration B.S. (Sport Management)
The B.S. in Business Administration with a concentration in Sport Management helps students understand the depth, breadth, and unique character of the sport and recreation industry.
Business Administration B.S. (Marketing)
In today’s complex world, with the advances of omnichannel and artificial intelligence, the need for students to understand how to ensure a highly personalized customer experience is paramount. The B.S. in Business Administration with a concentration in Marketing gives students a comprehensive overview of the latest trends in marketing. The program ensures that students learn both a practical and an intellectual curriculum; our programs are designed to cater to the fast-paced marketing ecosystem. RMU belongs to the award-winning American Marketing Association (AMA) student chapter.