Business Administration B.S. (Marketing)
The B.S. in Business Administration with a concentration in Marketing gives students a comprehensive overview of marketing principles and practices. The program features a balanced blend of professional application and intellectual knowledge with a curriculum designed to respond to the changing needs of business. RMU also sponsors an award-winning student chapter of the American Marketing Association, the leading organization for marketing professionals. With the 4+1 integrated degree program, students can go on to earn their M.B.A. with only one additional year of study.
Graduates hold positions in sales, advertising, research, marketing consulting, public relations, communications, supply chain management, data analytics, and retailing. Jobs include sales professional, account manager, market researcher, media buyer, consultant, data analyst, supply chain professional and public relations account executive.
Interested students in this course of study may be eligible for the Early Law School Admission Program.
Contact Information
Jill Maher
Email: maher@rmu.edu
Phone: 412-397-6365
Fax: 412-397-2172
Room: Massey Hall 228
- 4-Year Course Plan
-
Freshman Year, Fall - 16 credits
Freshman Year, Spring - 15 credits
Sophomore Year, Fall - 15 credits
Sophomore Year, Spring - 15 credits
Junior Year, Fall - 15 credits
Junior Year, Spring - 14 credits
Senior Year, Fall - 18 credits
- MARK4850 Strategic Marketing Management
- MGMT4050 International Business
- Business Administration Elective*
- Non-Business Elective - Internship
- HIST____ History Elective
Senior Year, Spring - 12 credits
- MGMT4850-Strategic Management
- MARK____ Marketing Elective*
- Business Administration Elective*
- Non-Business Elective - Internship
* All Business Electives must be a 3 or 4 level course
Sample Courses:
These are some of the classes for students in this academic program:
Top Employers
Call us at:
1-800-762-0097
Rockwell School of Business
For nearly a century, our business students have learned to excel in a demanding professional world. With corporate connections and expert faculty mentors, our heritage is your future.
Visit School Site